Michigan Google Ads Concepts: The Basics

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What is Google Ads?

Google Ads is an advertising tool made by Google. It is used by digital marketers, salespeople, and advertisers alike to be able to create short advertisements for their business in forms of video, shopping, or text!

How exactly do you create an advertisement on Google? Follow the steps below to find out exactly how to do so.

First Step: Tell us your goal!

What exactly are you trying to accomplish? The first rule of thumb when advertising on Google is knowing exactly what you would like to achieve. For example, you might want to draw more people to your website, while another person is trying to get more sales. Once you narrow it down, advertising on Google is easy!

Second Step: Decide Where To Advertise

The world is at your fingertips in this step. It is up to you whether or not to stay local with your business or become worldwide! The decision here is made based upon your goals from the previous step.

Third Step: Create Your Message:

Tell everyone about your business and what you do. Be very creative as this is what the potential customers are going to see. This typically is about three sentences to highlight your business. It is recommended that you add pictures to showcase what your business is all about.

Fourth Step: Set Your Budget Cap:

Not everyone has unlimited funds, so be careful how much you plan on spending to make sure you get an adequate return on investment. Google is great when it comes to a budget cap because it will not allow you to go over the limit you set. Once that cap is hit, Google will automatically show you your results and you can adjust or stand pat with your findings!

Fifth Step: Go Live!

Once the ad(s) are created it’s time to go live! Google will display the ad(s) you created and ad(s) similar to yours. The only thing that you will pay for are results! Good luck!

If you want some additional help on how to create a Google Ad, watch this short video below.