A Beginners Guide To Keyword Research
What Is Keyword Research?
Keyword Research helps to provide you with specific search data that will help you answer questions like:
- What are people searching for?
- How many people are searching for it?
- In what format do they want that information?
We need to hit the breaks here! Before you go into depth on how to grow a business, you need to know who that company is, what they are trying to target, and the overall goals of that company are.
A great way is by using Google Ads Keyword Planner! This helps digital markers with SEO (Search Engine Optimization). If you want to learn more about the entire gist of Keyword Research, check out this article from MOZ. I will hit some of the highlights from the MOZ article.
Three Hot Topics On Keyword Research:
Ask Questions: Like anything in life, you have to have a plan before you can execute anything. Most likely, you are going in blind with Keyword Research and want to know what your customer wants or is looking for. This is crucial to this step because without asking “what does my customer want” you won’t get any business. This isn’t easy, it takes trial and error. You want to talk to people about your business and see what they are interested in and try to base your company on what your customers are saying.
Discovering Keywords: Google’s Keyword Planner is extremely useful when understanding what words will stick with your customer base.
This is what your Keyword Research Planner looks like in Google. You type in a keyword, in this example it’s “leather sofa” and you would want to use Keywords that are close to “leather sofa” and even using that word to target people who are interested in buying a leather sofa. There are things such as top of page bid (low and high range) meaning the lowest you would pay to be at the top of the page is $1.66 and as high as $4.33 for the word leather sofa.
Apply Your Knowledge: Now that you understand how to search Keywords, it is time to apply your knowledge and find words that closely match your business. If the word has a low competition, likely you won’t have many competitors to deal with. If the word has a high competition, you will have to bid to get to the top.
Uncovering Search Volume:
- Like I said before in apply your knowledge, the higher the search volume there is for that specific keyword, the more work (in this instance, money) is required to achieve higher rankings.
- The higher the search volume, the more competition you will have with those words. There is Low, Medium, and High competition. I would strive to get Medium to High only, unless your business has only low keywords.
- BUT! If you do go too low, you risk not drawing any people to your site and ultimately you will have to do more research to build upon different keywords.
Understanding The Long Tail:
- The popular search terms only make up a small fraction of all searches done on the web.
- Keywords with very high search volumes could indicate ambiguous intent. This could lead to you not drawing visitors to your site if the keywords do not match the content your page receives.
Below is a great short video on how to set up your Keyword Planner. I recommend you walk through it with him, but use your own Keywords based upon your business! Good Luck 🙂